The Alchemy NYC Loyalty Program

Signup is free for adults 21 and over. Registration happens at the in-store kiosk at either location, at the checkout counter with the budtender's assistance, or online at thealchemy.nyc/loyalty/. Registration requires a valid government-issued photo ID matching the cardholder, a current email address for notifications and account recovery, and a mobile number for SMS notifications and the digital member card.

The signup process verifies age at the same OCM-mandated 21+ standard used at the door scan and at every transaction. Once registered, the member receives a digital member card accessible from the SMS link or the email confirmation, plus a loyalty number that links to all future purchases at either store and through the online order flow. The account stores the verified ID against future transactions, which accelerates subsequent check-ins at the door and at the checkout counter.

Members earn 1 point per dollar spent on all qualifying cannabis purchases at The Alchemy. Points accrue automatically when the member presents the loyalty card or scans the loyalty number at checkout. The earning calculation runs on the pre-tax product subtotal (the cannabis-product line items before the New York State excise and local sales tax are added at the register), so a $100 product purchase earns 100 points regardless of the final tax-inclusive total.

Bonus point days run periodically across the calendar. On bonus days, members earn 2x or 3x points on selected purchases or on selected SKUs. The bonus day calendar publishes through the email and SMS notification list and at the in-store signage at both locations, typically 24 to 48 hours in advance of the bonus window so members can time their purchases against the multiplier. Tier-level multipliers (1.1x at Silver, 1.25x at Gold, 1.5x at Platinum) compound with bonus-day multipliers, which means a Platinum member buying on a 3x bonus day earns 4.5 points per dollar (1.5 tier multiplier × 3.0 bonus multiplier).

Tax-exempt items and accessories may have separate point-earning rates. The full earning rate matrix is available at thealchemy.nyc/loyalty/. Points do not accrue on tax-only line items, delivery fees, tip line items, or non-cannabis SKUs flagged as ineligible in the POS configuration.

Points redeem for product credit at four tiered levels designed to reward both occasional and high-volume redemption patterns.

100 points = $5 product credit. The starter redemption tier. The right redemption for a member who wants to put a small discount toward an occasional purchase rather than save toward a larger credit.

250 points = $15 product credit. The most common redemption pattern across our member base. The $15 credit pairs well with a single-eighth flower purchase, a multi-pack pre-roll collection, or a 10-pack of 5 mg edibles.

500 points = $35 product credit. The mid-tier redemption. Effective rate of $7 per 100 points, which is 40 percent better than the $5-per-100 starter rate. The right redemption for a member who has been saving across two to three months of regular purchases.

1,000 points = $75 product credit. The top redemption tier. Effective rate of $7.50 per 100 points, the best in the program. The right redemption for high-volume members who have accumulated points across a quarter or two of consistent purchasing.

Redemption is processed at checkout. The member tells the budtender how many points to apply, and the credit is deducted from the bill against any qualifying line item. Points do not redeem for cash, are not transferable between member accounts, and expire 18 months after the last earning activity if the account is inactive. Active accounts retain points indefinitely.

Members move through four tiers based on annual qualifying spend. Tier resets happen annually on the member's signup anniversary, and the tier reflects the prior 12 months of activity.

Bronze tier. All new members start at Bronze. Standard 1 point per dollar earning. Access to birthday credit, member-exclusive promotional days, the public deal program, and the standard customer benefits.

Silver tier. Reached at $500 annual qualifying spend. Adds a 1.1x point multiplier on top of the base earning rate and one annual exclusive limited-release product reservation, which means the member can lock in a single drop from a high-demand limited-edition release before it goes public.

Gold tier. Reached at $1,500 annual qualifying spend. Adds a 1.25x point multiplier, two annual exclusive product reservations, and member event priority (early invitations to in-store activations, meet-the-grower events, and brand feature evenings).

Platinum tier. Reached at $3,500 annual qualifying spend. Adds a 1.5x point multiplier, four annual exclusive product reservations, member-only concierge consultation with a senior budtender (a 30-minute session focused on the member's category preferences and personal recommendations), and early access to all limited-release drops 48 hours before general availability.

The dispatcher and the in-store team can confirm the member's current tier and the points needed to reach the next tier at checkout. Members can also view tier status and progress at thealchemy.nyc/loyalty/login.

Birthday bonus. A $10 birthday credit deposited to the member account in the month of the member's birthday. Redeem on any qualifying purchase during the birthday month. The credit does not stack across years; unused birthday credit expires at the end of the birthday month.

Member-exclusive promotional days. Selected deal days are member-only. Public deal pricing is not available on those days, but member pricing is. Member-only days are announced through the email and SMS list 48 to 72 hours in advance.

Early access to limited releases. Premium small-batch products from craft processors (Hudson Cannabis sun-grown drops, Mfused limited-edition live rosin lots, Florist Farms harvest-batch flower) often release first to loyalty members 24 to 48 hours before public availability. Platinum members receive a 48-hour window; Gold members receive 24 hours.

Member-only event invitations. In-store activations, brand education sessions, meet-the-grower evenings, and tastings (where format allows under NYS rules) are sometimes member-only or member-priority. Event invitations distribute through the email list with calendar-anchored RSVPs.

Faster checkout. Member accounts pre-fill ID and payment information from the verified-account data, reducing checkout time at the storefront and at the online order flow.

The Alchemy Flatiron at 12 West 18th Street sits within a five minute walk of the NYU campus core. The shop runs a verified NYU student bonus program for currently enrolled NYU students 21 and over. The bonus adds a 1.25x point multiplier on every qualifying purchase and a 10 percent member-only product discount at the Flatiron location specifically. Verification requires a current NYU ID matching the cardholder and a government-issued photo ID confirming the cardholder is 21 or over. The bonus enrollment runs once per semester and renews automatically through the NYU verification window.

The NYU student bonus is one of several community-specific loyalty enhancements. The Alchemy also supports veterans (current and former military service members), first responders (active firefighters, EMTs, and law enforcement), and seniors (adults 65 and over) with similar verified-status enhancements. Full details on the loyalty page; verification requires current credentials matching the cardholder and a 21+ government-issued photo ID.

The Alchemy loyalty program operates within New York OCM advertising and inducement compliance rules at every step. The program does not offer free cannabis product as a reward; points redeem for product credit, which the member applies toward a regular cannabis purchase that includes all NYS taxes. The program does not incentivize excessive consumption; per-day purchase caps (3 ounces of flower or 24 grams of concentrate per customer per day) apply regardless of point balance, tier status, or redemption activity. The program does not transfer between customers; points are tied to the registered cardholder and do not gift, share, or merge between accounts. The program is age-gated at signup and at every redemption; adults 21 and over only, ID verification at signup and at every transaction.

The Alchemy is licensed by New York State OCM under an adult-use retail license and operates the program under approved retail dispensary licensing. The OCM publishes a public dispensary verification page at cannabis.ny.gov listing every licensed retailer. The Alchemy is verifiable there at both 302 8th Avenue and 12 West 18th Street.

Members can view point balance, tier status, redemption history, birthday and anniversary dates, and account preferences at thealchemy.nyc/loyalty/login. The account page also surfaces upcoming member-exclusive events, the current month's brand feature, and the points-needed-to-next-tier calculation. Customer support for loyalty account questions is available via chat on thealchemy.nyc, via email at the support address listed in the footer, and by phone during business hours. Account transfers, name changes, and tier-progression questions all route through the support team rather than the in-store counter.

Three direct CTAs to start engaging with the program. Sign up free at thealchemy.nyc/loyalty/ to create the account and link future purchases. Visit either store at Chelsea (302 8th Avenue) or Flatiron (12 West 18th Street) to enroll at the in-store kiosk and start earning from the same-day transaction. Browse the live deals page at thealchemy.nyc/deals/ to see the current member-exclusive promotional days and time the first member-tier transaction against an active multiplier.

How do I earn loyalty points at The Alchemy?

1 point per dollar spent on qualifying cannabis purchases on the pre-tax product subtotal. Present the loyalty card or scan the loyalty number at checkout. Bonus point days, tier multipliers (Silver 1.1x, Gold 1.25x, Platinum 1.5x), and community-verification multipliers (NYU 1.25x at Flatiron) all compound with the base earning rate.

Do points expire?

Yes. Points expire 18 months after the last earning activity if the account is inactive. Active accounts (any qualifying purchase within the 18-month window) retain points indefinitely.

Can I redeem points for cash?

No. Points redeem for product credit at four tiered levels (100 pts = $5, 250 pts = $15, 500 pts = $35, 1,000 pts = $75). The credit applies toward a regular cannabis purchase that includes all NYS taxes.

Is the NYU student bonus available at both locations?

The 10 percent member-only product discount runs at the Flatiron location specifically. The 1.25x point multiplier runs at both Chelsea and Flatiron. Verification requires a current NYU ID and a government-issued 21+ photo ID, with re-enrollment each semester.

Can I gift my points to a friend?

No. NYS OCM rules prohibit cannabis loyalty point transfer between customers. Points are tied to the registered cardholder.

Does the loyalty program include free product giveaways?

No. NYS OCM rules prohibit free cannabis product as an inducement. Points redeem for product credit applied to a regular purchase that includes all applicable taxes.

How do tier multipliers stack with bonus point days?

Tier multipliers compound with bonus-day multipliers. A Platinum member (1.5x base multiplier) buying on a 3x bonus day earns 4.5 points per dollar (1.5 × 3.0). Community-verification multipliers (NYU 1.25x) replace rather than stack with tier multipliers; the system applies the higher of the two.

What does the Platinum-tier concierge consultation include?

A 30-minute one-on-one session with a senior budtender focused on the member's category preferences, recent purchases, and personal recommendations. Scheduled by appointment at either store. The session includes guided COA review, terpene-profile mapping against the member's reported preferences, and limited-release availability briefing.

How do I sign up if I am visiting NYC from out of state?

Out-of-state visitors 21 and over can sign up at either store with a government-issued photo ID matching the cardholder. The account links to the email and mobile number provided at signup, and future visits or online orders accumulate against the same account.

How do I verify The Alchemy is licensed before I enroll?

The OCM publishes a public dispensary verification page at cannabis.ny.gov listing every licensed adult-use retailer in New York State. The Alchemy operates under an OCM adult-use retail license at 302 8th Avenue (Chelsea) and 12 West 18th Street (Flatiron).